RunWay Underground

Fashion Production Group | Network & Publishing


RWu's editorial Press & Media Registration 

Welcome to RunWay Underground's 


RunWay Underground Press/Media Registration is required for all editorial photographers, media members (journalists, print & online media, fashion forecasters, fashion bloggers...) with proper and relevant press/media credentials interested in obtaining an official press badge to cover RWU's season events and shows. Please be prepared to show credentials at our on-site press check-in area, along with a business card from your organization.



Nocturnal Stirrings |Tuesday, 19 June 2012 | Registration Deadline: 18 June 2012 by 3pm |
Sumptuous Sanctuaries Benefit Presentation & Pre-AFW Event | Thursday, 9 August 2012|Registration Deadline: 31 July 2012 |
International Afrikan Fashion Week-Austin: 2012 | 4-11 October 2012 | Registration Deadline All Events: 21 September 2012 |
Legacy of Pink Breast Cancer Awareness Fashion Presentation, Silent Auction & Cabaret | Thursday, 4 October 2012 | 7PM -9PM| Registration Deadline: 21 September 2012 |
ALCHEMY: Natural Couture for the Cures Women's Cancers Awareness Benefit Gala & Show | Thursday, 11 October 2012 | 7PM -10PM† | Registration Deadline: 21 September | 
[†Press and Industry only presentation and access: 5:30PM - 6:30PM unless announced otherwise...]

All other season events/shows: 10 days before event/show date.


Only editorial media with proper and relevant press credentials will be issued an official press badge for RWU general season and related events as well as signature events. Please be prepared to show credentials at on-site press check-in, along with a business card from your organization that demonstrates both the relevance of the media outlet you are representing as well as your relevant editorial coverage areas.  Please complete the media registration form on this page (a downloadable version will be available soon). If you need additional information or wish to contact us regarding media/press matter, please email us at: [email protected]

Accreditation will be granted to the following media outlets:
  • Local/National/Regional Magazines
  • Daily/Weekly Newspapers
  • Local/National/Regional Broadcast Media
  • Websites/Internet Fashion/News [Fashion Blogs must receive more than 1000 views a month]

All accredited media are requested to wear their press badges at all times.

†Any journalist or photographer not directly associated with a media outlet must provide an originally signed letter from their company or assigning editor or producer, on the company/media organization's letterhead, which states the editorial purpose of attending RWU closed shows and events.

RWU grants Press/News Media the right to video, record and/or photograph pre-, during and post show happenings and provide.
*Press/Media agrees to arrive and set up 90 minutes before major events and shows.
*Parking for the Press/Media will not be the responsibility of RWU or its affiliates.
*Photographers, videographers and camera operators will not be provided seating during shows.

We will not allow independent/freelance photographers or videographers without a letter of editorial intent (see above) to bring cameras or video equipment into our events and shows. All photographers and camera operators granted credentials are not issued seats at events or shows.

• Due to constraints in physical space, accredited media will not be allowed general access to the backstage areas during a show. 
• Special permission and limited access must be granted for backstage access before the show, accompanied by a member of RWU's media team. 
• There will be a separate area provided to conduct interviews with designers, RWUrepresentatives, models and other parties associated with RWU
• No photographers, camera operators (including RWU staff photographers/media) will be allowed to shoot/film backstage during "first look" changes. Anyone not adhering to this mandatory protocol will be escorted from backstage and loose their backstage privileges.
• Photographers, videographers, camera operators, press and media are expressly forbidden from asking or approaching models to sign releases or any documents. Model releases are reviewed and signed by RWU's executive director or other approved staff only. 

Please contact [email protected] to request backstage access.

Please submit proof or questions about proof: to [email protected] by the media deadline prior to an event.

~Once you submit your registration details, a staff member of RWU will contact you to confirm or decline your request for a press badge or access. 
~Your registration is NOT complete until you receive a confirmation email. 
~No crew assistants allowed. 
~Media/press organizations must register each photographer or camera operator individually. 

~Digital cameras, SLR, attachable light source and an in camera flash.
~Tripod is not mandatory.
~Memory card no smaller than 4 GB
~Appropriate backup supplies (batteries, cables...)

Accredited Print & News Media:
Will receive a RWU/event Press Pass free of charge.
[You must still apply, but please note which media organization you represent.]

Fashion bloggers: Can obtain a Press Pass for two (2) general season shows/events for a fee of $25 and $35 for VIP events— if your blog receives more than 1000 views a month.

Published Photographers not associated with a media or press outlet:
Can obtain a RWUPress Pass/Badge to three (3) I-AFW/A: 2013 events for a fee of $35 — if you can provide 2 model references (models must be participants in RWU shows).

*If you do not qualify for any of the above, and would still like to apply for a Press Pass @ $50 (for up to three closed/ticketed RWU events) and you will not be granted backstage access.

If you have any questions regarding applying or obtaining a press pass, please email: [email protected]

*Fees and rules are subject to change at anytime without notice.

Press/media online registration form

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